Overview
Thursday, July 10 2026
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Day streak
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Blockers
7-Day Momentum
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▾ Today's Focus Split
▾ This Week
▾ 14-Day Trend
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▾ Admin Tools

Re-classify all tasks into the updated 11-category system based on task name keywords.

Pulse score
0
Today's health
Level
1
Current level
Day streak
0
Consecutive days
Matthew — Due Now
0/0
    Meg — Due Now
    0/0
      Active Blockers
      Prospecting at a Glance
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          01
          Vito off-market farm
          ACTIVE

          Handwritten letters sent to ~85 homeowners in Toluca Lake surrounding Vito's property. Multi-touch: 3 letters, a neighbourhood walk, then phone follow-up. Designed by Arjun.

          AUDIENCE85 SFR owners within 0.5mi of Vito's listing
          METHODHandwritten letters (Meg) + buyer photo/note + door walk + phone
          MESSAGE"We already have the buyer — is your home the right fit?"
          02
          ARM Reset (Arjun)
          ACTIVE

          Postcards + handwritten letters + door knocks across Studio City & Sherman Oaks. 270 addresses. 14-week campaign designed and managed by Arjun (ARM Prospecting).

          AUDIENCE270 SFR owners in Studio City + Sherman Oaks
          METHOD4 postcards + 2 letters + 4 door knocks + phone follow-up
          MESSAGETrust-building local expert positioning with case studies
          03
          Expired listings
          SETUP

          Contact owners whose listing expired without selling. Redfin scrape for expired/withdrawn listings + Heidi's data. Automation spec drafted but not yet built.

          AUDIENCEExpired/withdrawn listings in target LA neighbourhoods
          METHODPersonalised letter referencing their specific listing + phone
          MESSAGE"Your home didn't sell — here's what I'd do differently"
          04
          Absentee owners
          SETUP

          Out-of-state property owners in target areas. Likely candidates for selling or needing property management referrals. Heidi's lists received — need to process, save to Drive, create email sequences, start sending.

          AUDIENCEOut-of-state owners with LA properties
          METHODDirect mail + phone outreach
          MESSAGE"Managing from a distance? Let's talk about your options"
          05
          House of Holt
          SETUP

          David & Heather's referral engine. DBA exists. GBP submitted (awaiting Google verification). Still need: website, then a steady stream of reviews from satisfied clients. Evening/weekend project.

          AUDIENCEDavid & Heather's network + past clients
          METHODReviews collection + GBP + website + referral system
          MESSAGECredibility building through social proof and online presence
          06
          CRM re-engagement
          BLOCKED

          Re-engage past clients and warm leads in Lofty CRM. Blocked: Matthew's AI conversation about CRM strategy is on his other computer. Need to locate and extract the plan.

          AUDIENCEPast clients + warm leads in Lofty CRM database
          METHODEmail sequences + phone check-ins + market updates
          MESSAGERelationship nurture — "thinking of you" + market intelligence
          Expired listing automation spec
          • Scrape Redfin for expired/withdrawn listings weekly in target zip codes
          • Cross-reference with Heidi's data for owner contact information
          • Generate personalised letter referencing their specific listing (address, days on market, list price)
          • Queue for Matthew's review before sending
          • Track responses in campaign dashboard leads section
          • Follow up with phone call 5–7 days after letter arrival
          Vito farm: secondary list tactic
          • After Letter 3 to the core 85, expand to a secondary ring of ~40 adjacent homes
          • Send a single simplified letter (no photo/paperclip package)
          • Use the "your neighbour received our letter" angle for social proof
          • Only activate if Letter 1–3 response rate justifies the expansion cost
          Prospecting dashboard spec
          • Track all 6 methods in one unified view with status, next action, and response rates
          • Campaign timeline showing overlapping execution windows
          • Spend tracking across all methods (postage, design, printing, contractor fees)
          • Response rate comparison: which method delivers the best cost-per-lead
          • Integration with Asana for task tracking and Google Calendar for scheduling
          VITO PROGRESS
          0%
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          ARM PROGRESS
          0%
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          NEXT MAIL DROP
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          NEXT PAYMENT
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          RESPONSES
          0
          No responses yet
          Vito Off-Market
          0
            ARM Reset
            0
              Vito Off-Market
              8 milestones
              Jun 2
              Letter 1 sent
              Jun 9
              Letter 1 follow-up complete
              Jun 16
              Photo + note collection
              Jun 23
              Letter 2 production — draft + write
              Jun 30
              Letter 2 mailed (Jun 22–25)
              Jul 7 This week
              Letter 2 draft + write — assemble & prep for mailing
              Jul 14
              Letter 2 mailed (Jul 6–8 window)
              Jul 21
              Phone call follow-ups (Jul 13–17)
              ARM Reset
              11 milestones
              Jun 2
              Letter 1 + Postcard 1 sent
              Jun 9
              Initial drop follow-up complete
              Jun 16
              Door Knock Session 1 (Sat Jun 20)
              Jun 23
              Payment 2 due — $1,300 to Arjun
              $1,300
              Jun 30
              Postcard 2 design + print + send + Door Knock 2
              Jul 7 This week
              Postcard 2 + Door Knock 2 — design, send, knock
              Jul 13
              Postcard 2 mailed + Door Knock Session 3
              Jul 29
              Payment 3 due — $1,300 to Arjun
              $1,300
              Aug 4
              Letter 2 + Postcard 4 — draft, print, write, send
              Aug 11
              Door Knock Session 4
              Sep 2
              Final payment — $250 to Arjun
              $250
              Log a Response
              Campaign Responses
              0 total
              Arjun's payment schedule plus stationery already spent.
              Payments to Arjun (ARM Reset)
              WINDOWDESCRIPTIONSTATUSAMOUNT
              Week 1 (Jun 1-5) Payment 1 (Setup) RECEIVED Per agreement
              Week 4 (Jun 22-26) Payment 2 UPCOMING $1,300
              Week 9 (Jul 27-31) Payment 3 — $1,300
              Week 14 (Aug 31 - Sep 4) Payment 4 (Final) — $250
              Total commitments (Payments 2-4) $2,850
              Payment 1 notes
              Payment 2 notes
              Payment 3 notes
              Payment 4 notes
              Stationery and supplies already spent
              DATEDESCRIPTIONAMOUNT
              25 Apr 2026Gold pens and guillotine$25.94
              25 Apr 2026Paper and black pens$35.32
              30 Apr 2026Envelopes (x270)$58.31
              2 Jun 2026Postage stamps (x348)$271.44
              Total spent$391.01
              Founder decision desk

              Campaigns waiting for your decisions

              Review the evidence, creative, trade-offs and proposed test in one place. A submitted review creates work; it never authorizes spend, publication or launch.

              1 ready
              Log a Response
              Logged Responses
              0 total
              Decisions Needed
              Decisions Made
              5-Week Content Timeline
              PlanWeek 1: Strategy, topics, hooks
              BuildWeek 2: Scripts, outlines, assets
              ScriptWeek 3: Final scripts, rehearsal
              ShootWeek 4: Film, record, capture
              Edit + PostWeek 5: Edit, schedule, publish
              Pre-requisites Checklist
              • Define 3 core content pillars (market education, relocation advice, behind-the-scenes)
              • Set up filming location (home office or property location)
              • Acquire or verify equipment: phone tripod, ring light, lavalier mic
              • Create Google Business Page for House of Holt
              • Write first 5 newsletter editions in draft
              • Build a simple landing page / website (House of Holt or matthewhoult.com)
              • Set up email collection form on landing page
              • Create Instagram content calendar template in Airtable or Notion
              • Identify 10 Reddit threads to respond to this week
              • Write and schedule first batch of 3 Instagram posts
              Media intelligence review

              Review what you saved and decide what happens next

              Open the original video or screenshots, see why the item was surfaced, then approve it, reject it, ask for research, or explain what the system missed.

              0 of 8 reviewedCurrent batch
              Review draft: decisions are saved in this browser. They do not create Pulse tasks or update the extraction engine until the review API is connected.
              Still to review 8 items need a decision
              Reviewed 0 items with a saved decision
              Production candidates 5 campaign or content routes
              Written notes 0 saved feedback entries
              Review history

              Latest decisions and feedback

              0 sparks captured
              Matthew
              • Client-facing advisory, listing presentations, negotiations
              • Final decisions on strategy, pricing, offers
              • Relationship-building: calls, showings, walkthroughs
              • Content on-camera talent and voice
              • Brokerage and contractor relationships
              Meg
              • Operations, systems, and workflow design
              • AI / automation development and maintenance
              • Vault and knowledge base curation
              • Task coordination between Matthew and AI
              • Vendor and admin logistics
              AI
              • Ingestion and internal knowledge-building (autonomous)
              • Task tracking, decision logging, gap identification
              • Drafting client communications (human review required)
              • Campaign and prospecting execution support
              • Surfacing what needs a decision each day
              AI Directives
              • Act, draft, or surface — don't wait to be asked when the work is internal knowledge-building.
              • Never send client communications without human review.
              • Never delete vault files — archive, version, or append instead.
              • Never expose client financial or personal data outside the company.
              • Log everything — decisions, mistakes, gaps, and open loops feed the morning briefing.
              Business Risks
              Single point of failure
              Matthew is the sole client-facing advisor. Illness or overload directly stalls the pipeline.
              Prospecting concentration
              Revenue depends heavily on a small number of active campaigns (Vito, ARM Reset).